What is Activate & Barrel?

Activate & Barrel is an AI-native sales engagement platform that automates multi-channel outreach across LinkedIn, WhatsApp, and Email.

It helps B2B teams generate more responses, reactivate cold leads, prioritise who to contact each day, and scale outbound without increasing sales headcount.

We automate 95% of the manual work of outbound, drafting, following up, researching, and organising, while keeping full human control.

Does Activate & Barrel replace Sales People?

Not directly, it replaces sales people busywork.

A&B automates the repetitive, low-value tasks sales people spend most of their day on, so your team can focus on real conversations and pipeline movement.

How is A&B different from a CRM?

CRMs store data.

Activate & Barrel activates it by:

• automating outreach

• drafting messages in your tone

• prioritising who to contact

• keeping conversations warm

• managing multi-channel messaging

A&B includes an optional lightweight CRM Hub, but you don’t need to replace your existing CRM.

Do I need to replace my CRM to use A&B?

No.

Most teams continue using Salesforce, HubSpot, or Pipedrive.

A&B focuses on outreach automation, not CRM replacement.

Which channels does A&B support today?

You can communicate directly with prospects across:

• LinkedIn

• WhatsApp

• Email (Gmail & Outlook)

These channels work inside the unified inbox and the Activate Engine.

Which integrations are planned?

Upcoming integrations on our roadmap include:

• Salesforce

• HubSpot

• Pipedrive

• Microsoft Dynamics

• Slack / Teams

• Instagram DM

• Facebook Messenger

• WhatsApp Cloud API

These are in development but not yet available.

Does A&B include meeting intelligence?

Yes, through our integration with Fireflies.ai.

You get:

• meeting summaries

• action items

• topics

• sentiment cues

• speaker identification

Insights are linked to the relevant prospects and deals.

What does the AI actually do?

A&B automates the heavy lifting of outbound:

• drafts personalised messages

• identifies priority prospects

• detects stalled conversations

• suggests follow-ups

• reopens cold threads

• enriches and analyses your network

• scores buying intent

You approve before sending, you stay in control.

Will the AI sound generic?

No.

A&B learns your voice from:

• past messages

• uploaded docs

• tone-of-voice settings

• optional voice samples

The system writes like you, not like a chatbot.

How does A&B decide who to contact first?

Our prioritisation engine scores prospects using:

• ICP fit

• Engagement signals

• Activity trends

• Responsiveness

• Relationship strength

• Buying signals

Your Today’s Focus list tells you exactly where to spend your time.

What is the Activate Engine™?

Your AI-powered outreach workspace.

Inside it, you can:

• review a prioritised queue

• approve AI-crafted messages

• follow up across channels

• bulk-approve workflows

• snooze or disqualify prospects

• view insights and enrichment inline

This is where outreach becomes 95% automated.

What is the Unified Inbox?

A single interface for managing all conversations across:

• LinkedIn

• WhatsApp

• Email

You see full multi-channel history, warm/cold indicators, and next steps — without switching tabs.

Does A&B include a CRM?

Yes, an optional, lightweight CRM Hub.

It supports:

• prospects

• companies

• deals

• pipelines

• meeting logs

• activity timelines

But it’s not required.

A&B works perfectly as an outreach layer on top of your existing CRM.

How long does onboarding take?

Around 10 minutes.

1. Connect LinkedIn, WhatsApp, and Email

2. Upload tone-of-voice inputs (optional)

3. Let the system analyse and enrich your network

4. Start approving AI-crafted outreach

You can begin activating prospects the same day.

Is my data secure?

Yes.

A&B uses:

• row-level security

• encrypted storage

• GDPR-aligned practices

• strict access controls

• message delivery only through your accounts

Your data remains private and siloed.

Can teams use A&B?

Yes.

We support:

• Admin, Manager, and Rep roles

• Team dashboards

• Coaching insights

• Optional shared accounts view

• Manager “login as” for training

Great for sales teams, consultants, and B2B outbound organisations.

Can I try A&B before buying?

Yes.

We offer an early adopter trial with access to the full outreach engine.

Still have questions?

We’re here to help.

Book a demo and we’ll walk you through the platform.