1. AI Prospecting & Prioritization

Stop guessing who to contact today.

A&B analyses every prospect in your network and ranks them by:

• ICP fit

• Recent activity

• Relationship strength

• Buying signals

• Warmth & responsiveness

You start each day with a Today’s Focus list:

the exact people most worth contacting right now.Smart Follow-Ups at Scale

The biggest lost deals come from forgotten follow-ups. Barrel Engine learns from your conversations and crafts context-aware responses you can approve or tweak in seconds. Never let a warm lead go cold again.

2. Multi-Channel Outreach in One Workflow

Your prospects respond on different channels.

A&B lets you message across:

• LinkedIn

• WhatsApp

• Email (Gmail & Outlook)

from one unified interface.

No more tab switching.

No more losing track of which channel you used last.

3. Activate Engine™ – Your AI Sales Person

A&B writes hyper-personalised messages in your tone of voice, using:

• Your past messages

• Your tone-of-voice profile

• Your company knowledge (RAG)

• Context from each conversation

AI drafts. You approve. Outreach moves.

Actions include:

• Re-engage cold leads

• Follow up on warm conversations

• Continue threads across channels

• Suggest new openers for promising prospects

You can approve messages one by one or in bulk.

This is how teams do 10× more outreach with the same headcount.

4. Smart Follow-Ups That Never Miss a Beat

The #1 reason deals die: no follow-up.

A&B automatically:

• Detects stalled conversations

• Suggests next-touch follow-ups

• Reminds you when to re-open a thread

• Helps prevent “forgotten” prospects

Everything is tailored to your tone, not a generic AI voice.

5. Unified Inbox Across LinkedIn, WhatsApp & Email

See every conversation in one clean view.

• All channels in a single timeline

• “Response Needed” indicators

• Filter by warm, active, or new

• Multi-threaded relationships per prospect

This is your command centre for staying on top of hundreds of conversations without chaos.

6. Automatic Enrichment & Profile Intelligence

A&B enriches your network quietly in the background:

• Job titles

• Company data

• Relationship strength

• Engagement scoring

• Prospect history

• Cross-channel messages

Your contact list upgrades itself — no manual research.

7. Team Performance Dashboard

Track metrics that matter:

• Response rates

• Outreach volume

• Channel performance

• AI usage

• Warmth and sentiment trends

Managers can even log in as the rep to see exact conversations and coaching opportunities.

Perfect for distributed teams or sales managers.

8. CRM-Friendly (Optional CRM Hub Included)

A&B works perfectly with your existing CRM.

Automatic sync keeps everything up to date.

If your team wants an all-in-one system, A&B includes a lightweight CRM Hub:

• Deals & pipelines

• Companies

• Prospects

• Meetings

• Notes

But it is optional.

Your primary value comes from the AI outreach engine, not CRM replacement.

9. Meeting Intelligence

With meeting transcript integration:

• AI meeting summaries

• Key topics

• Sentiment insights

• Action items

• Speaker breakdown

Perfect for AEs handling multi-threaded enterprise accounts.

10. Built for Scale, Security & Enterprise Use

A&B supports:

• Role-based access (Admin, Manager, Rep)

• Data isolation & row-level security

• GDPR compliance

• Multi-tenant architecture

• Regional AI model flexibility (OpenAI, Anthropic, Azure)

You can deploy it for a 2-person team or a 2,000-seat outbound organisation.

Why Teams Choose Activate & Barrel

1. 10× more outreach with the same team

2. Reduce sales staffing cost without reducing pipeline

3. Multi-channel messaging in one workflow

4. AI that writes like you — not a generic bot

5. Auto-prioritised daily list of high-value prospects

6. Unified inbox for LinkedIn, WhatsApp and Email

7. No tab switching, no manual follow-ups, no admin

8. CRM optional — use ours or keep yours

Activate & Barrel is how modern teams build pipeline in 2025 and beyond.